EMARKSS LTD · UK company · Est. 2025
EMARKSS builds Lumnya, the AI workforce for online stores.
We are a UK startup with a single focus: Lumnya, an AI-native team that sells, supports and runs the back office of Shopify stores, with the owner in control of every action that matters.
- Company No.
- 16181893 on Companies House (opens in a new tab)
- Product
- Lumnya, private beta
- Built with
- Claude Code
01 · The company
The company
EMARKSS is a UK company with one product and no distractions. Everything we build goes into Lumnya, an AI workforce that acts inside the store, remembers what it learns, and explains every move to the owner.
02 · The product
Lumnya. Your store's digital workforce.
A customer-facing AI that sells and supports shoppers around the clock, and a back office of specialist agents. Anything that touches money or customers waits for the owner's approval, and every action is logged.
03 · The workforce
A back office that never clocks off.
Specialist agents scan the store on a schedule. They forecast, analyse and recommend, each with its reasoning attached, share what they learn with one another, and act only when the owner says yes.
Agent activity Snapshot · per store
- Live
Inventory Forecaster
Watches stock across the catalog and proposes priority-ranked reorders, with the reasoning behind every number.
- Live
Profit Lens
Maps the true margin of every product, from the costs the owner enters.
- Live
Liquidation Planner
Finds dead stock and drafts bounded clearance plans for approval.
- Live
Bundle Discovery
Finds products that really sell together, from actual order pairs.
- Live
Demand Radar
Hears demand in storefront conversations that the catalog does not cover.
- Live
Revenue Detective
Explains every revenue change by its drivers: volume, basket, refunds and mix.
- Live
Self-Learning FAQ
Turns questions the assistant could not answer into FAQ drafts, one click to approve.
- Next
- Pricing Optimizer
- Churn-Risk Scorer
- Sentiment Pulse
- Anomaly Detector
- Executive Summary
Plus the manager console
- Ask in plain language
- Goals set in words
- Give it a file, not a task
- Hourly store watchdog
- Weekly report that suggests changes
04 · How we build
Built with Claude Code. Runs on the Claude API.
Lumnya has been built over several months with Claude Code, Anthropic's agentic coding tool, which our team uses to design, write, test and ship the product. The intelligence inside Lumnya runs on the Claude API.
What Claude does inside Lumnya
- 01
Conversations with shoppers
Selling, support, orders and returns on the storefront, in the shopper's language.
- 02
Agent reasoning
The analysis and the "why" behind every recommendation an agent makes.
- 03
Tool use behind confirm gates
Actions in the store are proposed as exact changes and wait for the owner.
- 04
Solving the merchant's problems
Tracing an issue in the business to its cause and proposing the fix.
- 05
Recognising customer patterns
Reading behaviour and conversations to see what shoppers want.
Multi-model engine
Claude API
- Development
- Built with Claude Code
- How the product is engineered.
- Intelligence
- Runs on the Claude API
- Sonnet 5.5, Opus 5.5 and Fable 5.1, routed by task.
05 · How it works
Three steps to a workforce that answers to you.
-
01
Install
Add Lumnya to a Shopify store and connect it. No code, and nothing is written into the theme files.
-
02
Learn the store
Lumnya reads what Shopify already knows. The owner adds what it cannot: hours, couriers, return window, discount limits. Memory builds week over week.
-
03
Work with approval
Agents recommend with their reasoning. The owner reviews the exact change and approves. Lumnya acts, logs it and remembers the outcome.
06 · Progress
One product, shipped month by month.
From incorporation to a private beta with a full agent workforce. The public roadmap and changelog live on lumnya.ai (opens in a new tab).
-
EMARKSS LTD is incorporated
Registered at Companies House as company 16181893. View record on Companies House (opens in a new tab)
-
Customer AI goes live
Selling and support on the storefront, connected deeply to Shopify.
- Customer AI
- Shopify deep integration
-
The owner gets the controls
Every consequential action previews the exact change and waits for a yes.
- Confirm-gated actions
- English, Greek & German
-
Agents start to remember
The first back-office specialist, and a per-store memory for every agent.
- Inventory Forecaster
- Agent Memory
-
A full back office
Margins, dead stock, autonomy on a dial, and a manager that takes goals in words.
- Profit Lens
- Liquidation Planner
- Autonomy dial, journal & undo
- Trust panel
- Store Watchdog
- Goals set in words
- Give it a file
- Standing instructions
-
Sharper and safer
The weekly report now suggests what to change. Security strengthened after an independent review.
- Weekly report with suggested changes
- Platform security
- Smarter chat & FAQs
-
Now
Private beta, waitlist open
Next on the roadmap: Pricing Optimizer, Churn-Risk Scorer, Sentiment Pulse, Anomaly Detector and Executive Summary. On the ballot: WooCommerce and a multi-store view.
07 · Principles
What Lumnya is built to do.
- 01
Acts.
Does the work inside the store, instead of reporting problems back to the owner.
- 02
Remembers.
Keeps a private, per-store memory that grows more useful week over week.
- 03
Explains.
Every recommendation carries the data and the reasoning behind it.
- 04
Owner in control.
Money and customer actions wait for approval. Autonomy is a dial the owner sets.
08 · Team
The people building it.
-
Konstantinos Gkolias
Founder & Director
-
Maria Gourbatsi
Head of Finance & Strategy
Economics & Business Administration
Private beta · Shopify first · EN · EL · DE
Meet Lumnya.
See the product, or join the waitlist for an invite when the next wave of stores opens.